(Courtesy Jeannette Kaplun)
In a mix of professional development and outreach, top Latina bloggers were invited to the White House for an initiative by Latinos in Social Media, a nonprofit which is the largest group for professional Hispanics engaged in social media.
Latina bloggers have been the target of the affections of big beauty brands like CoverGirl, Mary Kay, Pantene and more. (Courtesy Latina Bloggers Connect)
Cosmetic companies have come to a conclusion in 2012: the road to becoming #1 with Hispanics goes through Latina bloggers.